Just two months after entering India, electronics upstart Lumio has made a serious statement — selling out new launches, hitting top sales charts, and giving bigger, older brands a run for their money.
Lumio’s bold entry, driven by its Vision Series Smart TVs and Arc Series projectors, found a perfect launchpad in Amazon Prime Day 2025. The brand didn’t just show up — it showed off.
12X Sales Spike Puts Vision Series on the Map
Let’s talk numbers first, because Lumio sure is.
During Amazon Prime Day 2025, Lumio Vision Smart TVs saw a 12X increase in sales compared to their usual day-to-day performance. That’s not just a bump — that’s a rocket launch. For a brand that’s still new to the country, that level of traction is rare.
And they weren’t just selling cheap volume. Lumio says it hit the No. 1 Average Selling Price (ASP) among all Indian brands, and No. 2 overall, which includes some serious global competition. That means people weren’t just buying — they were buying high.
In the popular Google TV QLED 43-inch category, Lumio’s Vision 7 model climbed to the No. 2 spot. Not bad for a new kid on the block.
Projector Wars: Arc 7 Steals the Spotlight
Then came the Arc 7 — Lumio’s fresh-out-of-the-box Google TV-powered projector, launched during Prime Day. It sold out. Fast.
It’s not hard to see why. With Netflix-certification baked in and easy, app-friendly functionality, the Arc 7 is clearly checking boxes for Indian users looking for a home-cinema feel without the complexity.
The Arc 7 didn’t just sell out — it climbed to No. 1 in the Google TV Projector category across India. And in the premium projector bracket (priced over INR 20,000), it secured the No. 2 position. That’s serious territory — the kind usually dominated by entrenched, big-name brands.
And while Arc 7 took the headlines, Lumio quietly prepped its Arc 5 model too. That one’s due to hit Amazon.in later this month.
Here’s one quick line to reset.
Where the Buyers Came From: Prime, iPhones, and More
Sometimes, success is in the details — and Lumio had some fascinating ones to share.
The brand revealed that 70% of its Prime Day buyers were Amazon Prime members, which speaks volumes about how tightly Lumio aligned its launch with Amazon’s ecosystem. A savvy move, clearly.
Even more interesting? A full 40% of Lumio’s website traffic came from iOS users. That’s not your average number in India, where Android rules the smartphone market. It could hint at Lumio’s early appeal with more affluent, tech-focused consumers.
• 70% of Lumio buyers were Prime members
• 40% of website visitors came from iOS devices
That iOS figure might also explain the high ASP rankings Lumio touted.
What the Boss Had to Say
Raghu Reddy, CEO of Circuit House Technologies — the company behind Lumio — isn’t hiding his excitement.
“Lumio set out to spark joy in Indian homes, and the overwhelming response during Prime Day 2025 shows we’re on the right path. Selling out the Arc 7 as a new brand is surreal,” he said. “We’re grateful for the trust consumers have shown and this gives us the confidence to aim higher and build great experiences for discerning consumers.”
That’s a bold claim, but given the numbers, it’s not just CEO-speak.
Can Lumio Keep This Momentum Going?
The big question now? Is this a one-off Prime Day success story, or can Lumio actually build a brand that lasts?
Selling out on launch day is great PR — but fulfilling demand long-term is a different beast. Indian consumers are value-conscious but fiercely loyal when brands deliver. Lumio has made a splash, but expectations will now be sky-high.
If the Arc 5 launch later this month performs even half as well as the Arc 7, it could signal that Lumio’s rise isn’t a fluke.
What happens next will depend on a few things:
Can they maintain quality and supply as demand grows?
Will their customer service hold up under pressure?
And can they keep releasing feature-rich products at competitive prices?
No one’s betting against them yet. But the real test starts now.
