In the age of the internet and smartphones, digital marketing has quickly become one of the most important business strategies being practised today. Nowadays, millions of dollars are now spent on digital marketing campaigns that seek to put a business front a centre on the first page of Google’s search results.

For smaller businesses, there is still plenty of room for digital marketing success. However, entering the field can be extremely daunting for those who are inexperienced and there is a great deal of risk involved in overcapitalising this area of your business outreach.

For these reasons, many businesses opt to hire a leading SEO consultant in Sydney who has the knowledge and resources to implement an effective campaign on their behalf. Let’s take a look at some of the things and the digital marketing company in Sydney can do for you.

Find your best keywords

Keywords are the bread and butter of a lot of search engine optimisation work as they are the signals by which search engines categorise content. The key to using keywords is to find out what terms your audiences is using to find products or services like your own and to then target them throughout your web content.

An SEO consultant in Sydney will be able to research the best keyword for your business to use and rank them in terms of their competiveness. The more competitive a keyword, the harder it will be to break through the rankings for it, so as a general rule it’s smarter for smaller businesses without much capital to instead focus on less competitive keywords.

Generate backlinks to your domain

At this point an SEO consultant in Sydney will be able to take these keywords and implement them throughout you webpage in the most meaningful way possible. This includes incorporating them into the H1 and H2 heading HTML tags as well as using them in ALT descriptions for images you are using.

The SEO consultant in Sydney will also be able to engage talented copywriters who can develop original, high quality content for the purposes of backlinking. This process involves publishing articles to other high authority domains that have a link back to yours.

Backlinking is one of the most important Google ranking signals as it suggests to the search engine that your website must be of a high quality to earn so many inbound links. With that said, the quality of your backlinks is much more important than the amount you have.

An SEO consultant in Sydney knows how to leverage high quality content in return for backlinks and can negotiate content marketing deals on behalf of their clients. By doing this, you can improve the rankings of your website significantly and in a relatively short time frame.

Optimise your website

Another important step an SEO consultant in Sydney can take on your behalf involves the optimisation of your business website. This means tailoring and moulding the website so that it is as inviting as possible to both users and search engines.

One of the ways an SEO consultant in Sydney can do this is by making sure your site meets the standard of mobile friendly optimisation. This means that your website displays correctly and provides a comprehensive experience to those who are visiting from mobile or tablet devices.

Mobile friendly optimisation has become more and more important since Google’s 2015 mobile friendly update which acknowledges that more people are performing product searches with their phones than with desktop computers. This means that the shift in digital marketing has gone to focus on mobile phones while desktop has taken a backseat.

There are many more things that an SEO consultant in Sydney can do for you, but these are the 3 primary strategies to achieve rankings success.