Microsoft is on a mission to enable AI for everyone, democratizing access for every sector, organization, and citizen in India. The tech giant is partnering with thousands of enterprises, digital natives, and SMBs to harness the potential of AI, enabling them to transform processes, foster innovation, and attain increased business value.
At the Microsoft AI Tour in Mumbai, senior business leaders and decision makers got a first-hand view into how AI solutions are designed to solve business challenges, improve efficiency, and accelerate development. The event showcased the applications and benefits of AI across various industries and domains, such as fashion, finance, education, and aviation.
AI for Fashion: Myntra’s Generative AI Solution
Myntra, India’s biggest online fashion retailer, is using generative AI to help shoppers figure out what they should wear based on occasion. The solution, powered by Azure OpenAI Service, uses natural language processing and computer vision to generate outfit suggestions that match the user’s query and style preferences.
For example, a user can type “What should I wear for a wedding?” and the solution will generate several options of dresses, accessories, and shoes that are suitable for the occasion. The user can also refine the results by specifying the color, pattern, or brand of the items they want.
The solution not only enhances the customer experience, but also increases the conversion rate and revenue for Myntra. The solution has been deployed on Myntra’s website and app, and has received positive feedback from the users.
AI for Finance: HighRadius’ AI Guru
HighRadius, a fintech company that provides cloud-based software for accounts receivable and treasury management, is using AI to automate and optimize the financial processes for its clients. The company has developed AI Guru, a chatbot powered by OpenAI’s GPT-3.5 via Azure OpenAI Service, that provides guidance and insights to the finance professionals.
AI Guru can answer questions, provide recommendations, and perform tasks related to the financial operations, such as invoicing, collections, payments, and cash forecasting. For example, a user can ask AI Guru “How can I improve my cash flow?” and the chatbot will analyze the data and suggest actions to reduce the days sales outstanding (DSO) and increase the cash conversion cycle (CCC).
The chatbot also learns from the user’s feedback and behavior, and adapts to their preferences and needs. AI Guru has been integrated with HighRadius’ software and has been used by more than 500 clients, including some of the Fortune 500 companies.
AI for Education: Cognizant’s Innovation Assistant
Cognizant, a leading IT services company, is using AI to foster creativity and innovation among its teams working to solve client challenges across industries. The company has created Innovation Assistant, a generative AI-powered tool built on Microsoft Azure OpenAI Service, that is designed to assimilate enterprise knowledge and generate novel ideas and solutions.
Innovation Assistant can take a problem statement or a topic as an input, and generate multiple concepts, approaches, and examples that are relevant and feasible. For example, a user can input “How can we improve customer loyalty in the retail industry?” and the tool will generate ideas such as gamification, personalization, rewards, and social media engagement.
The tool also provides links to external sources and references that support the ideas and solutions. Innovation Assistant has been used by Cognizant’s employees across various domains, such as banking, health care, and manufacturing, to enhance their learning and innovation capabilities.
AI for Aviation: Air India’s Virtual Agent
Air India, the national carrier of India, is using AI to improve customer service and satisfaction. The airline has launched a generative AI virtual agent, “Ask AI.g,” powered by Azure OpenAI Service, that can handle queries and requests from the passengers across 1,300 areas in four languages: English, Hindi, Tamil, and Telugu.
Ask AI.g can provide information and assistance on various topics, such as flight status, baggage allowance, check-in process, seat selection, and refund policy. For example, a user can ask Ask AI.g “How can I change my seat?” and the virtual agent will guide the user through the steps and options to do so.
The virtual agent can also handle complex and contextual queries, such as “Can I carry my guitar as hand luggage?” and provide accurate and relevant answers. Ask AI.g has been deployed on Air India’s website and app, and has helped the airline reduce the call center volume and costs, and increase the customer satisfaction and loyalty.
The Future of AI in India
Microsoft is committed to empowering India with AI solutions that can transform every sector, industry, and citizen in the country. The tech giant is also investing in developing the AI talent and ecosystem in India, by collaborating with academic institutions, government agencies, and industry associations.
According to a recent report commissioned by Microsoft, India is expected to add $957 billion to its GDP by 2035, by adopting AI in various sectors and domains. The report also states that AI can create 230 million new jobs and improve the social and environmental outcomes for India.
Microsoft is copiloting the AI journey of India, by providing the platform, tools, and services that can enable the organizations and individuals to leverage the potential of AI, and create a positive impact for the society and the economy.
