Poshmark, a US-based social shopping platform that allows users to buy and sell new and used fashion items, has announced that it will exit India, UK and Australia markets by November 2, 2023. The company said that it is making this decision to focus more on its core North America business, where it has over 80 million users and over 9 million sellers.
Users in India will not be able to access accounts
Users in India, who joined Poshmark after it expanded its operations in India in January 2022, will not be able to access their accounts from November 2, 2023. They will also not be able to make any purchases or sales on the platform after October 31, 2023. The company has advised users to withdraw their earnings and use their credits before the deadline. Users can also download their data and history from the platform.
Poshmark offers refunds and incentives
Poshmark has said that it will offer full refunds to users who have pending orders that are not delivered by November 2, 2023. The company will also provide incentives to users who have active listings on the platform. Users who have more than 10 active listings will receive a $25 credit, while users who have more than 50 active listings will receive a $100 credit. These credits can be used on the platform until October 31, 2023.
Poshmark faces competition and challenges
Poshmark’s exit from India, UK and Australia comes amid increasing competition and challenges in the social shopping space. The company faces rivals such as Depop, Vinted, ThredUp and The RealReal, who offer similar services of buying and selling secondhand fashion items. Poshmark also faces regulatory and logistical hurdles in different markets, such as taxes, customs, shipping and payment methods.
Poshmark aims to grow its core business
Poshmark said that it is exiting India, UK and Australia to focus more on its core North America business, where it sees more opportunities for growth and innovation. The company said that it will continue to invest in its community, technology and product offerings in North America. Poshmark also said that it will explore new markets in the future, but did not specify any details.