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Vijay Sethupathi and Nithya Menen’s Thalaivan Thalaivii Gears Up for Telugu Release as Sir Madam

Nishita Masih by Nishita Masih
3 months ago
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Tamil cinema’s much-talked-about romantic drama Thalaivan Thalaivii is making its way to Telugu audiences. Renamed Sir Madam, the film starring Vijay Sethupathi and Nithya Menen will hit theatres across Andhra Pradesh and Telangana on August 1. Directed by Pandiraj, the movie promises a rural-flavored, emotionally charged ride.

The Tamil version opened in theatres on Friday and is already seeing box office buzz. With the Telugu release right around the corner, the film’s makers are betting big on a broader reach.

A Love Story That’s Anything but Sweet

Thalaivan Thalaivii isn’t your typical syrupy rom-com. It tells the story of a married couple constantly at odds with each other—bickering, arguing, and stubbornly clashing on everything from who cooks dinner to who walks the dog.

The chemistry between Vijay Sethupathi and Nithya Menen is fiery—sometimes warm, sometimes explosive. They’re two strong personalities locked in a tug-of-war, yet they somehow still care deeply for one another.

It’s this mix of emotional confusion, real-life messiness, and humor that director Pandiraj weaves together to paint a picture of love that’s raw and flawed.

vijay sethupathi nithya menen thalaivan thalaivii sir madam movie poster

From Tamil Nadu to Telugu States: A Wider Canvas

The decision to dub Thalaivan Thalaivii into Telugu as Sir Madam comes as no surprise. Vijay Sethupathi and Nithya Menen have sizable fanbases in both regions, and a Telugu version was pretty much inevitable.

The production house, Sathya Jyothi Films, confirmed the August 1 release through their official social media channels on Saturday. With a regional title that rolls off the tongue and a storyline that resonates across language barriers, they’re banking on a wider emotional connect.

It’s worth noting:

  • The Tamil version earned ₹4.15 crore on its first day.

  • Trade experts believe the Telugu release could bump weekend earnings by 20–30%.

  • Telugu promotions are expected to begin this Monday, focusing on Sethupathi’s rising pan-Indian stardom.

A Closer Look at the Cast and Crew

Beyond the lead pair, the film features a lineup of seasoned and fresh talent. Comedy and character drama mix well here, thanks to some sharp supporting performances.

Here’s a breakdown of the film’s core crew and cast:

RoleName
DirectorPandiraj
Lead ActorVijay Sethupathi
Lead ActressNithya Menen
Music ComposerSanthosh Narayanan
CinematographerM. Sukumar
EditorPradeep E Ragav
ProducersSathya Jyothi Films
Supporting CastYogi Babu, Mynaa Nandhini, Kaali Venkat, Roshini Haripriyan

The music by Santhosh Narayanan gives the film its emotional backbone. Rural beats blend with quirky modern sounds, especially during lighter scenes involving family chaos and romantic meltdowns.

Mixed Reviews, But There’s Still a Buzz

The film hasn’t exactly wowed critics. Some have called it regressive. Others complained it was “too loud” for its own good. And yes, the screenplay does lose focus now and then.

But audiences? They’re showing up.

Despite the mixed reviews, there’s enough interest to keep ticket windows busy, especially with word-of-mouth from small towns picking up.

Social media reactions have been all over the place—some praising the lead pair’s performances, others wishing for more subtle storytelling. Either way, people are talking, which is always good for business.

OTT Plans Already in Place

Even before the Telugu release, streaming rights have been locked.

Prime Video has grabbed the post-theatrical rights to both the Tamil and Telugu versions. The digital premiere is likely set for the final week of August, giving the film a three-to-four-week theatrical window.

While no official date is out, sources close to the team say Prime plans a simultaneous digital drop in multiple languages. So, if theatres aren’t your thing, just hang tight.

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Nishita Masih

Nishita Masih

Nishita Maish is a senior content manager, blending creativity with strategic insight to craft compelling narratives that captivate audiences. With a passion for storytelling and a knack for digital engagement, she has elevated brands and content strategies to deliver lasting impact in the ever-evolving digital world.

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