Trinity Gaming India, a leading gaming content and marketing company, has announced a partnership with Lenovo, Intel and YouTube to launch a virtual gaming campaign called Gamerz Night Live. The campaign aims to support and promote the Indian content creator community by providing them with a platform to showcase their talents, collaborate with other creators, and earn revenue from their gaming content.
Gamerz Night Live: A platform for Indian gaming creators
Gamerz Night Live is an initiative that provides more than 100 creators with opportunities to work with brands and game developers in the gaming industry. The creators can produce and share their gaming content on YouTube, where they can reach a large and engaged audience of gamers. The campaign also features weekly episodes of gaming challenges, tournaments, and battles among the creators, who can play a variety of games such as Valorant, CS Source 2, Fall Guys, Among Us, Prop Hunt, GTA V and Battleground Mobile India (BGMI).
The campaign has been running for 11 weeks and has already aired 14 successful episodes, garnering over six million views on YouTube. The Gamerz Night Live account, which serves as the hub for episode announcements, highlight reels, engaging stories, and collaborative posts, has amassed over 10 million views to date.
Trinity Gaming India: A leader in gaming content and marketing
Trinity Gaming India was founded by Abhishek Aggarwal and Shivam Rao in 2019, with the vision of providing creators with a platform conducive to growth and the establishment of a career in gaming. The company caters to publishers, platforms, and brands, and offers services such as content creation, influencer marketing, esports management, and gaming events.
Trinity Gaming India is a Creator Service Provider (CSP) to Facebook and exclusive to the Facebook Gaming Partner Program, managing over 700 creators. The company also caters to Krafton in India by exclusively facilitating content, event, and marketing activities for the brand in the country.
Lenovo, Intel and YouTube: Tech giants supporting the gaming ecosystem
Lenovo, Intel and YouTube are the technology partners for the Gamerz Night Live campaign, providing the creators with the necessary hardware, software, and platform support to produce high-quality gaming content. The tech giants are also committed to fostering the gaming ecosystem in India, where the gaming industry is expected to grow at a compound annual growth rate (CAGR) of 21 per cent from 2023 to 2025, according to a report by KPMG.
Lenovo is a global leader in PC and smart devices, offering innovative products and solutions for gamers, creators, and professionals. Intel is a world leader in computing innovation, powering the devices and systems that enable gaming experiences. YouTube is the world’s largest video-sharing platform, where gamers can watch, stream, and share their gaming content with millions of viewers.
A promising future for gaming content creation in India
The partnership between Trinity Gaming India, Lenovo, Intel and YouTube is a significant milestone for the gaming content creation sector in India, as it represents the collaboration and support of various stakeholders in the gaming industry. The partnership also showcases the potential and talent of the Indian gaming creators, who can leverage the opportunities and resources provided by the campaign to grow their audience, monetize their content, and pursue their passion for gaming.
Abhishek Aggarwal, co-founder and CEO of Trinity Gaming India, said, “Through Gamerz Night Live, we are presenting unprecedented opportunities for creators nationwide, irrespective of their current size and follower count. The resounding success and positive feedback witnessed this year serve as a testament to the promising trajectory, assuring an even more substantial presence in the gaming landscape for the upcoming year.”