Privacy Policy
What this page is
KeralaNews 24×7 is free to read and paid for by advertising, which means data about your visit passes through more hands than we would like. This page says whose hands, what they get, and how you stop most of it. We have tried to write it in English rather than in the language these documents usually come in.
You do not have to give us anything to read a story: no account, no registration wall, no email address demanded in front of a flood update. Most of what is collected is not a file about you, it is a record of requests and pages, a distinction that matters rather less to advertising technology than it should.
What we collect
Log data arrives whether anybody asks for it or not. Our host and the delivery network record the IP address making the request, the browser it claims to be, the page wanted, where you came from, and the time. That is how a web server works, and how we tell a real surge during a red alert from a script hammering us.
On top of that sit analytics, an email address if you take the newsletter, a name and address if you post a comment, and whatever you put in a mail to us. Advertising is the noisy part. The ad server and the exchanges bidding on our inventory set their own identifiers, cap how often a creative reaches you, and where you consented, pick advertisements from a profile built elsewhere. We run no fingerprinting and never ask for precise location.
Why we process it, and on what basis
The purposes are short to list. Serve the site and keep it standing when a monsoon bulletin triples our traffic in ten minutes. Count readers, because which districts read a rainfall story last August is how we decide where to place a stringer next season. Send the newsletter people asked for. Moderate comments, catch abuse and invalid ad traffic, sell and serve advertising, and keep what the law says keep.
Under the GDPR and its UK equivalent, consent covers analytics, advertising and the newsletter, and withdrawing it costs you no articles. Legitimate interest covers server logs, security and aggregate measurement, because a site that cannot see its own traffic cannot stay up. Legal obligation covers the narrow rest. Nothing here feeds an automated decision about a person, since we do not make decisions about people. We publish stories.
Who else receives it, and where it goes
By category, because the companies change and a list frozen in prose is stale within a quarter: our host and delivery network, our analytics provider, the ad server and the programmatic exchanges with their downstream partners, the newsletter service, the infrastructure behind comments, and rarely an adviser or an authority acting on a valid order.
Real-time bidding fires a request at many companies at once, and we will not pretend we can name every one from memory. The consent manager holds the list that is actually current. Your email address is not sold, swapped or rented, and sources are not identified to anybody, advertisers and lawyers included. The rules keeping buyers away from the desk are on our advertise page.
Those providers run servers in several countries, so your data is processed outside the country you are sitting in. Processors are bound in writing to use it only for what we asked. Where data covered by European or UK law moves somewhere without an adequacy finding, the transfer runs on standard contractual clauses or another approved mechanism. No legal instrument makes a foreign server local, and anybody saying otherwise is selling something.
Cookies, and the banner
Strictly necessary cookies keep the site working and remember your consent choice. Analytics, preferences and advertising wait for consent where the law requires it, and refusing them breaks nothing you came here to read.
The categories, who sets them, how long they last and how to change your answer are set out at length in our cookie policy. If you clicked through the banner quickly, the consent manager reopens from the footer link on every page, and your new answer replaces the old one.
Your rights in the EU, the UK and comparable regimes
You can ask for a copy of what we hold about you, ask us to correct, delete or restrict it, object to processing we run on legitimate interest, withdraw a consent, and take what you gave us in a portable form. You can complain to your supervisory authority without coming to us first. Write to support@keralanews247.com with PRIVACY at the front of the subject line. We answer within a month.
One limit, plainly. Where a request is an attempt to erase or rewrite published journalism, data protection law in most places carves out journalism, and we treat the matter as a question of accuracy instead. If a story is wrong about you, that is a correction, and our corrections policy says what happens next.
California readers, and the opt out of sale or sharing
If you are in California you can know what we collect and disclose, have it corrected or deleted, opt out of the sale or sharing of your personal information for cross-context behavioural advertising, limit the use of sensitive personal information, and be treated no worse for exercising any of it. An authorised agent may act for you on proof of authority.
We take no money for handing over anybody’s personal information. Serving behaviourally targeted advertising still counts as sharing under the statute, so we treat it that way rather than argue about wording. Use the Do Not Sell or Share My Personal Information control in our consent manager, or write with PRIVACY in the subject. We also honour the Global Privacy Control signal, which is quieter and more effective than any button.
How long things are kept
Delivery and server logs are held for about thirty days, then discarded or reduced to counts with no identifier attached. Event-level analytics is capped in the provider’s configuration at fourteen months. Aggregate reports of the sort that say a story was read a certain number of times are kept indefinitely, because they contain nothing about anybody.
A newsletter address stays until you unsubscribe, after which a minimal suppression record survives so we do not mail you again by accident. Comments stay as long as the story unless you ask us to remove yours. Mail that produced a correction is kept deliberately, because the corrections log is an accountability record and pruning it defeats the point of keeping one.
Children
This is a general news site for adults. It is not directed at children, we do not knowingly collect personal information from anyone under thirteen, and we do not open comment accounts or newsletter subscriptions for readers under sixteen. There are no games, quizzes or rewards here built to pull a child into handing over an address.
If you are a parent or guardian and think a child has given us something, write with PRIVACY in the subject and we will delete it and confirm. We also refuse advertising aimed at children and creative that has no business next to an exam-results story, which is part of the refusal list on our advertise page.
Changes, and where to write
When this policy changes in a way that affects you, the date below moves, a note sits at the top of the page for a while saying what shifted, and where the law requires fresh consent we ask again rather than treating an old click as permanent. The rules governing your use of the site are separate and live in our terms of service.
Everything here routes to one address, support@keralanews247.com, read by our editors, and other ways in are on our contact page. If a paragraph on this page is vague, ask the specific question and we will either answer it or fix the paragraph.
To see what is set in your browser right now, open the consent manager and read the vendor list before you take our word for anything.
Last updated: August 2026
