Akshay Kumar, Suriya and Vikram Malhotra are all set to collaborate for Start Up, a thriller film directed by Sudha Kongara, who is known for her critically acclaimed films like Irudhi Suttru and Soorarai Pottru. The film, which is produced by Abundantia Entertainment and 2D Entertainment, will have a direct-to-digital release on Disney+ Hotstar on July 12, 2023. The film, which has a working title of Start Up, is based on a true story of a young entrepreneur who faces a series of challenges and threats in his quest to create a successful start-up company.
Start Up: A True Story of a Young Entrepreneur
Start Up is inspired by the real-life story of Ritesh Agarwal, the founder and CEO of OYO Rooms, one of the largest hotel chains in India. The film will depict the journey of Ritesh, played by Akshay Kumar, from a small-town boy to a billionaire entrepreneur, who revolutionizes the hospitality industry with his innovative and affordable hotel booking platform. The film will also showcase the hurdles and hardships that Ritesh faces in his entrepreneurial journey, such as the lack of funds, the competition, the legal issues, and the personal attacks.
The film will also feature Suriya and Vikram Malhotra in pivotal roles, as Ritesh’s mentors and partners, who help him overcome the challenges and achieve his dreams. Suriya will play the role of Ravi, a seasoned investor and entrepreneur, who backs Ritesh’s idea and guides him through the business world. Vikram Malhotra will play the role of Raj, a close friend and confidant of Ritesh, who joins him as a co-founder and handles the operations and marketing of OYO Rooms.
Start Up: A Thriller by Sudha Kongara
Start Up is directed by Sudha Kongara, who is one of the most acclaimed and versatile filmmakers in the Indian film industry. She has directed films in various languages, such as Tamil, Telugu, Hindi, and Malayalam, and has won several awards and accolades for her work. She is best known for her sports drama films, such as Irudhi Suttru (2016) and Soorarai Pottru (2020), which were both based on the lives of real-life sports personalities and entrepreneurs.
However, Start Up will be a different genre for Sudha Kongara, as it will be a thriller film, with elements of suspense, drama, and action. Sudha Kongara has said that she was fascinated by the story of Ritesh Agarwal and his start-up journey, and wanted to present it in an engaging and thrilling manner. She has also said that she was excited to work with Akshay Kumar, Suriya, and Vikram Malhotra, who are all talented and versatile actors, and bring out the best in them.
Start Up: A Direct-to-Digital Release on Disney+ Hotstar
Start Up will have a direct-to-digital release on Disney+ Hotstar, the leading OTT platform in India, on July 12, 2023. The film will be available for the subscribers of Disney+ Hotstar VIP and Disney+ Hotstar Premium, and will also be dubbed in various languages, such as Tamil, Telugu, Malayalam, and Kannada. The film will be part of the Disney+ Hotstar Multiplex initiative, which aims to bring the cinematic experience to the homes of the viewers, amid the COVID-19 pandemic and the lockdown restrictions.
The makers of the film have said that they have chosen the digital platform for the release of the film, as they believe that it will reach a wider and diverse audience, who are interested in the story of a young and inspiring entrepreneur. They have also said that they are confident that the film will be appreciated and enjoyed by the viewers, as it has a gripping and thrilling plot, a stellar cast, and a talented director.
