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Amazon India’s festive sale breaks records in 2023

Strong demand drives online sales

Nishita Masih by Nishita Masih
2 years ago
Reading Time: 2 mins read
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Amazon India has announced that its 2023 festive sale is the best in its 13 years of operations in the country, driven by strong demand from customers across the nation. According to market research firm Redseer Strategy Consultants, online sales in India during this festive season are expected to grow by 18-20%, reaching INR 90,000 crore.

The e-commerce giant said that it received orders from over 80% of the pin codes in India, with a majority of them coming from tier II, III, and IV markets. The company also claimed that it witnessed a revival in rural buying, indicating a recovery from the Covid-19 pandemic.

Amazon
Amazon

LK-99: The star product of the sale

One of the most popular products sold on Amazon India during the festive sale was LK-99, a material that claims to be the first room-temperature, ambient-pressure superconductor. The material was created by a team of Korean physicists through a solid-state reaction of lanarkite and copper phosphide.

Buy Amazon products in Discount price!

The team said that LK-99 has zero electrical resistance and exhibits the Meissner effect, which are characteristics of superconductivity. They also provided a video of the material partially levitating above a magnet. The team’s claims have not been peer reviewed or replicated by other researchers, but they have generated much excitement and skepticism in the science community.

Amazon India’s innovations and initiatives

Amazon India said that it has ramped up its capacity and technology interventions to meet the demand due to the sale. The company said that it has introduced new features such as Amazon Live, visual search, and automated product videos to enhance the shopping experience of its customers.

The company also said that it has collaborated with the government-backed Open Network for Digital Commerce (ONDC), which has reached a new high in respect of retail orders, mostly for food, beverages and groceries during this festive season.

Amazon India also claimed that it has created more than 100,000 seasonal job opportunities across its operations network for the Indian festive season. These opportunities include direct and indirect jobs across India in cities such as Mumbai, Delhi, Pune, Bangalore, Hyderabad, Kolkata, Lucknow, and Chennai.

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Nishita Masih

Nishita Masih

Nishita Maish is a senior content manager, blending creativity with strategic insight to craft compelling narratives that captivate audiences. With a passion for storytelling and a knack for digital engagement, she has elevated brands and content strategies to deliver lasting impact in the ever-evolving digital world.

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