• ABOUT
  • PRIVACY
  • CONTACT
  • ADVERTISE
No Result
View All Result
KeralaNews 24x7
Wednesday, October 8, 2025
  • HOME
  • NEWS
  • ENTERTAINMENT
  • CRYPTO
  • SPORTS
    • OLYMPIC
    • CRICKET
    • FOOTBALL
    • KABADDI
    • BASKETBALL
    • TENNIS
    • WWE
  • TECHNOLOGY
  • HEALTH
  • EVENTS
  • DEALS
    • SPECIAL DEALS
  • BLOG
    • BUSINESS
    • FINANCE
    • DIGITAL MARKETING
    • EDUCATION
    • LIFE STYLE
    • REAL ESTATE
    • ART
    • ADULT
    • CASINO
    • FASHION
    • GAMES
    • LAW AND ORDER
    • TRAVEL
  • HOME
  • NEWS
  • ENTERTAINMENT
  • CRYPTO
  • SPORTS
    • OLYMPIC
    • CRICKET
    • FOOTBALL
    • KABADDI
    • BASKETBALL
    • TENNIS
    • WWE
  • TECHNOLOGY
  • HEALTH
  • EVENTS
  • DEALS
    • SPECIAL DEALS
  • BLOG
    • BUSINESS
    • FINANCE
    • DIGITAL MARKETING
    • EDUCATION
    • LIFE STYLE
    • REAL ESTATE
    • ART
    • ADULT
    • CASINO
    • FASHION
    • GAMES
    • LAW AND ORDER
    • TRAVEL
No Result
View All Result
News 24x7
No Result
View All Result

Google Opens the Door for Crypto Ads, Bitcoin ETFs Go on a Marketing Spree

Nishita Masih by Nishita Masih
2 years ago
Reading Time: 3 mins read
0
0
0
SHARES
3
VIEWS
FBXLinkedinWhatsAppTelegram

Google, the world’s largest online advertising platform, has updated its policy to allow ads for cryptocurrency coin trusts, such as Bitcoin ETFs, in the United States. This move has triggered a wave of marketing campaigns by various asset management firms, who are competing to attract investors to their crypto products. The firms are using different strategies, such as lowering fees, hiring celebrities, and projecting ads on buildings, to promote their Bitcoin ETFs. This article will explore the latest developments in the crypto advertising space and how they affect the crypto market and the investors.

Crypto Ads
Crypto Ads

Google’s Policy Change: A Boost for Crypto Ads

Google, which controls about 37% of the global digital advertising market, has revised its policy on crypto ads, effective from January 29, 2024. The policy change allows certified advertisers to promote cryptocurrency coin trusts, such as Bitcoin ETFs, targeting the U.S. market. However, the policy still prohibits ads for initial coin offerings (ICOs), crypto exchanges, wallets, trading signals, and other crypto-related products and services.

The policy change is a significant development for the crypto industry, as it opens up a huge and influential platform for crypto ads. It also reflects the growing acceptance and legitimacy of crypto assets, especially after the approval of several Bitcoin ETFs by the U.S. Securities and Exchange Commission (SEC) in 2023. The policy change also benefits the investors, as it provides them with more information and options to invest in crypto products.

Bitcoin ETFs: A Race to the Top

Bitcoin ETFs, or exchange-traded funds that track the price of Bitcoin, are one of the most popular and accessible ways to invest in crypto assets. Bitcoin ETFs offer several advantages over buying and holding Bitcoin directly, such as lower fees, higher liquidity, tax efficiency, and regulatory compliance. Bitcoin ETFs also appeal to institutional and retail investors, who are looking for exposure to crypto without dealing with the technical and security challenges of owning and storing crypto.

In 2023, the SEC approved 10 Bitcoin ETFs, marking a historic milestone for the crypto industry. The approval of Bitcoin ETFs sparked a surge of interest and investment in crypto assets, as well as a fierce competition among the asset managers who offer them. According to Crypto Times, the 10 Bitcoin ETFs collectively attracted over $7 billion in assets under management in the first month of their launch, with BlackRock, Fidelity, Bitwise, and Ark Investment Management leading the pack. However, Grayscale, the largest crypto asset manager, saw a massive outflow of over $5.6 billion from its Bitcoin Trust product, indicating a shift in investor preference.

To gain an edge over their rivals, the asset managers have launched aggressive and innovative marketing campaigns to promote their Bitcoin ETFs. Some of the strategies they have used are:

  • Lowering or waiving fees: Some firms have reduced or eliminated their management fees to attract more investors. For example, Invesco cut its fee from 0.39% to 0.25%, making it the cheapest Bitcoin ETF in the market.
  • Hiring celebrities: Some firms have hired famous personalities to endorse their Bitcoin ETFs and increase their brand awareness. For example, Bitwise hired Jonathan Goldsmith, the actor who played “The Most Interesting Man in the World” in Dos Equis ads, to promote its Bitcoin ETF.
  • Projecting ads on buildings: Some firms have used unconventional methods to display their ads and catch the attention of the public. For example, BlackRock plans to project its ETF ads on buildings in major U.S. cities, such as New York, Los Angeles, and Chicago.
  • Using memes and social media: Some firms have used viral memes and social media platforms to engage with their potential customers and create a buzz around their Bitcoin ETFs. For example, Franklin Templeton’s X account featured “Laser Eyes”, a popular crypto meme, on its Twitter profile.

Conclusion: Crypto Ads and Bitcoin ETFs: A Win-Win Situation

Google’s policy update on crypto ads, along with the approval of Bitcoin ETFs, has created a win-win situation for the crypto industry and the investors. The policy update has enabled the asset managers to reach a wider and more targeted audience for their crypto products, while also enhancing the credibility and visibility of crypto assets. The approval of Bitcoin ETFs has provided the investors with more choices and opportunities to invest in crypto assets, while also enjoying the benefits of lower fees, higher liquidity, tax efficiency, and regulatory compliance.

The crypto advertising space and the Bitcoin ETF market are both dynamic and competitive, as the asset managers vie for the attention and the money of the investors. The asset managers are using different strategies, such as lowering fees, hiring celebrities, projecting ads on buildings, and using memes and social media, to promote their Bitcoin ETFs. The investors, on the other hand, have to weigh the pros and cons of each Bitcoin ETF and make an informed decision based on their risk appetite, investment goals, and personal preferences.

ShareTweetShareSendShare
Nishita Masih

Nishita Masih

Nishita Maish is a senior content manager, blending creativity with strategic insight to craft compelling narratives that captivate audiences. With a passion for storytelling and a knack for digital engagement, she has elevated brands and content strategies to deliver lasting impact in the ever-evolving digital world.

Related Posts

Advance Agrolife IPO

Advance Agrolife IPO Sees Strong Demand, Grey Market Signals 15% Gains

5 days ago
Kantara movie theater crowd

Kantara Chapter 1 Smashes Box Office With 65 Crore Opening

5 days ago
Mariah Carey

Mariah Carey Sparks Feud Fire Again With Jennifer Lopez

6 days ago
Sean ‘Diddy’ Combs

Sean ‘Diddy’ Combs Denied New Trial Ahead of Sentencing

1 week ago
India’s $100 Billion Trade Pact with EFTA Kicks Off Today

India’s $100 Billion Trade Pact with EFTA Kicks Off Today

1 week ago
Akshay Kumar’s Jolly LLB 3

Jolly LLB 3 Box Office Falters in First Week Despite Star Cast

2 weeks ago
Aster overtakes Hyperliquid in daily trading volume

Aster Surges Past Hyperliquid as DEX Battle Intensifies on BNB Chain

2 weeks ago
enterprise technology office

iValue Infosolutions Launches IPO Worth 5,603 Million Rupees

3 weeks ago

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

SEARCH

No Result
View All Result

ADVERTISEMENTS

(adsbygoogle = window.adsbygoogle || []).push({});

POPULAR ARTICLES

Roshni Nadar Malhotra

Four Indian women make it to Forbes’ list of the world’s most powerful women in 2023

2 years ago
Metal Roof

Paint for a Metal Roof: Benefits, Tips & Techniques

2 years ago
Dell Laptop

How Do You Restart a Dell Laptop: Tips & Troubleshooting

2 years ago
List of entrance exams for railway recruitment

List of entrance exams for railway recruitment

7 years ago
Positive Impact of GST on Small Businesses

Positive Impact of GST on Small Businesses

7 years ago
Car-tax-and-mot

Car Tax and MOT

6 years ago
Annuity

What is an Annuity? – Variants and Benefits

6 years ago
Basic-betting-tips-598x420

Basic Betting Tips That Work on Every Game

6 years ago
Physics Wallah Alakh Pandey

Success Story of Physics Wallah Alakh Pandey

3 years ago
How to Open Exe Files on Android

How to Open Exe Files on Android? 4 Easy Working Methods

2 years ago
Facebook Twitter Youtube

ABOUT US

The KeralaNews 24×7 website is for desi entertainment lovers across India, USA and UK. We often cover breaking News & Trending topics in India and have been referenced by numerous media outlets. Follow us on our Social media profiles for the latest updates and news.

Contents produced in this website are subjected to DigitalCopyRight Law.

© 2023 KeralaNews 24×7 – Website Designed by VISION

WEBSITE STATS

  • Google News Approved
  • 1,00,000 Traffic/Month
  • Domain Authority – 25
  • 70% Traffic from Google

ADVERTISE WITH US

If you are looking to advertise your business or website, feel free to contact us at ceo.keralanews247@gmail.com

We accept following form of advertisements,

  • Banner Ads
  • Contextual Links
  • Guest Posts
  • Sponsored Posts

SEARCH

No Result
View All Result

MORE INFO

  • ABOUT
  • PRIVACY
  • CONTACT
  • ADVERTISE

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • HOME
  • NEWS
  • ENTERTAINMENT
  • CRYPTO
  • SPORTS
    • OLYMPIC
    • CRICKET
    • FOOTBALL
    • KABADDI
    • BASKETBALL
    • TENNIS
    • WWE
  • TECHNOLOGY
  • HEALTH
  • EVENTS
  • DEALS
    • SPECIAL DEALS
  • BLOG
    • BUSINESS
    • FINANCE
    • DIGITAL MARKETING
    • EDUCATION
    • LIFE STYLE
    • REAL ESTATE
    • ART
    • ADULT
    • CASINO
    • FASHION
    • GAMES
    • LAW AND ORDER
    • TRAVEL

© 2023 KeralaNews 24x7 - Website Designed by VISION

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.