Japanese investment firm Metaplanet isn’t slowing down on Bitcoin. With a bold $238.7 million purchase announced Monday, the Tokyo-based company has firmly cemented itself as a heavyweight in the corporate crypto scene.
The move brings its total BTC stash to 15,555 coins, pushing it into fifth place among public companies worldwide. And judging by CEO Simon Gerovich’s latest remarks, they’re just getting warmed up.
A Heavyweight Bet on Bitcoin
The latest acquisition — 2,205 BTC at an average of $108,237 per coin — isn’t just another line item. It’s a statement.
Metaplanet has taken a clear stance: Bitcoin isn’t a side play. It’s the core. Gerovich put it plainly last week, calling the firm’s strategy “sustainable, scalable, and operationally efficient… on a bitcoin standard.”
And that standard is being enforced aggressively.
It’s no secret that Bitcoin can be volatile. But for Metaplanet, the long-term view is king. This latest buy brings their total holdings to an eye-popping 15,555 BTC. That’s roughly $1.68 billion at today’s prices.
How Metaplanet Now Stacks Up
For context, here’s where Metaplanet currently sits on the leaderboard of corporate Bitcoin holders:
| Rank | Company | Total BTC Held | Approx. USD Value (July 2025) |
|---|---|---|---|
| 1 | MicroStrategy | 597,325 | ~$64.6 billion |
| 2 | Marathon Digital | 17,857 | ~$1.93 billion |
| 3 | Tesla | 16,000 | ~$1.73 billion |
| 4 | Galaxy Digital | 16,045 | ~$1.74 billion |
| 5 | Metaplanet | 15,555 | ~$1.68 billion |
It’s a tight race in the top five. Just a few hundred BTC separate second through fifth place. But Metaplanet is aiming much, much higher.
By 2027, the firm wants to own over 210,000 BTC — nearly 13 times what it holds now. That number isn’t random. It’s 1% of Bitcoin’s maximum supply cap: 21 million coins.
The Road to 210,000 BTC
Let’s pause for a second.
That target? It’s ambitious. Maybe even audacious. But Metaplanet appears unfazed. In fact, it sounds like the plan’s already in motion.
• The company is reportedly exploring debt instruments and strategic partnerships to scale BTC acquisitions
• Leadership remains vocal in earnings calls about aligning operations around bitcoin performance
• Future M&A activity could involve crypto-native firms to speed up infrastructure development
Gerovich’s leadership also brings a sense of mission to the project. There’s conviction in his tone — a kind of clarity that’s hard to fake. And it seems to be resonating with investors.
Revenue Climbs as Stock Holds Strong
Despite Monday’s minor dip — a 1.8% drop during the day’s trading — Metaplanet’s shares have remained solid. Over the past month, the stock is up nearly 14%. Since the start of 2024? It’s up 339%.
Let that sink in.
This is not just a Bitcoin bet. There’s actual business growth happening in the background. In Q2, Metaplanet posted ¥1.1 billion in revenue — around $7.6 million — a 42.4% jump from the same quarter last year.
Yes, it’s still small in terms of global enterprise scale. But that kind of growth rate is nothing to sneeze at.
Investors, for now, seem to be treating Metaplanet as a kind of Japan-based MicroStrategy. And that comparison isn’t far-fetched.
Japan’s Warming Stance on Bitcoin
Metaplanet’s Bitcoin strategy also dovetails with shifting sentiment in Japan’s financial circles.
While regulators remain cautious, 2024 and 2025 have seen a more open attitude toward digital assets. In March, Japan’s Financial Services Agency approved several new spot crypto ETFs for review. Meanwhile, institutional players like Nomura and SBI Holdings have deepened crypto-related investments.
It’s not a free-for-all. But the environment is gradually thawing.
That gives Metaplanet room to breathe — and build.
Risks? Of Course. But the Conviction Is Clear.
Let’s not sugarcoat it. Bitcoin is volatile. Regulatory shifts can still bite. And macroeconomic pressure — from inflation to interest rate hikes — casts shadows across global asset markets.
But Metaplanet’s approach isn’t a speculative swing. It’s systematic. Long-term. Strategic.
Not everyone’s convinced, though. Some analysts argue the company is overexposed, especially considering how tightly its identity is now linked to Bitcoin. Others worry about what happens if BTC enters another prolonged bear cycle.
Still, that hasn’t stopped them. If anything, Metaplanet is doubling down.
And if their BTC target is reached by 2027, the company will not just be a top five holder — it could be number two, right behind MicroStrategy.
