Prasar Bharati, India’s national public broadcaster, is experimenting with a new transmission technology that allows it to deliver different content to different geographic zones. The technology, called ZoneCasting, is developed by GeoBroadcast Solutions and its Indian partner Geo Global Banad Pvt. Ltd.
What is ZoneCasting and how does it work?
ZoneCasting is a technology that enables the targeted delivery of content to specific geographic zones, optimizing the listener experience. It works by using a network of low-power transmitters that can switch between the main program and the zone-specific program at certain times. The transmitters are synchronized with the main transmitter using GPS signals.
Why is ZoneCasting useful for India?
India is a country with a diverse culture, language, and population. Catering to the multitude of dialects, preferences, and needs of the audiences is a challenge for any broadcaster. ZoneCasting can help Prasar Bharati to streamline its operations and serve the unique needs of all its audiences from one centralized hub. For example, it can broadcast local news, weather, traffic, advertisements, or emergency alerts to different zones without interrupting the main program.
Where and when are the tests taking place?
The tests are taking place in two cities: New Delhi and Bangalore. The tests started in October 2023 and will continue for six months. Prasar Bharati is using its existing FM radio stations to test ZoneCasting. The tests will measure the technical performance, listener feedback, and revenue potential of ZoneCasting.
What are the expected outcomes and implications of the tests?
The tests are expected to demonstrate the feasibility and benefits of ZoneCasting for India’s broadcasting landscape. Prasar Bharati hopes that ZoneCasting will enhance its public service mandate and increase its listener base and revenue. GeoBroadcast Solutions and Geo Global Banad Pvt. Ltd. believe that ZoneCasting will be a game-changer for India’s broadcasting industry and offer new opportunities for advertisers, content creators, and listeners.
![gain Rise in Gold Rate in India After Falling Rs 21,200/24K; Will Gold Price Today Jump or Drop on 28 March? By Harshika Yadav Published: Saturday, March 28, 2026, 6:55 [IST] preference Add as a preferred source on Google Gold rates in India witnessed a modest recovery on March 27, 2026, after a sharp fall in the previous session, indicating a cautious stabilisation in the bullion market. The yellow metal had dropped by Rs 212 per gram (or Rs 21,200 per 100 grams) of 24 Karat (24K) earlier, but managed to regain some ground. Gold Price Updates as US-Iran Tensions Ease; Pakistan, Turkiye & Egypt Step Up Mediation Efforts The rise in yellow metal follows easing geopolitical concerns after US President Donald Trump signalled a delay in potential military action against Iran's energy infrastructure by 10 days, pushing the deadline to April 6. This development, along with ongoing diplomatic efforts, has helped support safe-haven demand. gold Rate Today Further adding to market sentiment, Pakistan's Foreign Minister Ishaq Dar confirmed that Islamabad is acting as an intermediary between the United States and Iran, relaying messages as part of efforts to de-escalate tensions. Countries like Türkiye and Egypt are also reportedly supporting the mediation process, offering some relief to global financial markets. Gold Rate in India: Check Latest 22K, 24K & 18K Gold Prices Per Gram 24 Karat Gold Rate Today in India In the 24 Karat segment, at the time of writing, the rate for 1 gram stood at Rs 14,471, rising by Rs 16 from Rs 14,455. For 8 grams, the price increased to Rs 1,15,768, up by Rs 128. The rate for 10 grams climbed to Rs 1,44,710, reflecting a gain of Rs 160, while 100 grams of 24 Karat gold were priced at Rs 14,47,100, marking an increase of Rs 1,600. 22 Karat Gold Rate Today in India The price of one gram of 22K stood at Rs 13,265, gaining Rs 15 from the previous session. For 8 grams, the rate rose to Rs 1,06,120, registering an increase of Rs 120. The cost of 10 grams advanced to Rs 1,32,650, up by Rs 150, while 100 grams were priced at Rs 13,26,500, reflecting a gain of Rs 1,500. 18 Karat Gold Rate Today in India The rate for one gram of 18K stood at Rs 10,853, up by Rs 12. For 8 grams, the price moved up to Rs 86,824, marking a gain of Rs 96. The rate for 10 grams climbed to Rs 1,08,530, increasing by Rs 120, while 100 grams were valued at Rs 10,85,300, reflecting an uptick of Rs 1,200. Latest MCX Gold Price In the domestic futures market, gold on the Multi Commodity Exchange (MCX) held firm above the Rs 1,44,500 level as per latest trading record, supported largely by the weakness in the Indian rupee, which continues to cushion local prices despite global volatility. Latest Spot Gold Rate The rebound in domestic gold rates comes alongside a recovery in international markets, where gold moved above the $4,400 per ounce mark. What Lies Ahead for Gold Prices? Check Gold Rate Prediction Jateen Trivedi, VP - Research Analyst (Commodity and Currency), LKP Securities, said, "Gold remained slightly positive, trading above $4,425 with highs near $4,475, supported by initial optimism around US-Iran talks. However, the sharp rise in crude continues to signal underlying market stress and inflation risks." From a technical perspective, he explained, "Technically, support is seen near Rs 1,42,000, while resistance is placed around Rs 1,46,500. Overall, gold is expected to remain volatile with limited upside unless clarity emerges on inflation and geopolitics."](https://keralanews247.com/wp-content/uploads/2026/03/rupee-and-dollar-scaled-120x86.png)
