YouTube, the world’s largest video-sharing platform, has introduced new features and tools for creators in India to monetize their content and grow their audience. The new features include podcasting tools, fan funding, branded content partnerships, and more.
Podcasting tools for YouTube Music
YouTube Studio has launched new podcasting tools for creators in India, allowing them to easily publish their audio content on YouTube and YouTube Music. Podcasters can upload their audio files, add metadata, artwork, and captions, and distribute their podcasts across YouTube and YouTube Music.
Podcasts on YouTube Music will be featured on the homepage, increasing the discoverability and reach of the creators. Podcasts on YouTube Music also offer on-demand, offline, and background listening, enhancing the user experience and creating more monetization opportunities for the creators through ads and subscriptions.
Fan funding for exclusive content and engagement
YouTube has also expanded its fan funding options for creators in India, enabling them to offer exclusive content and perks to their subscribers who make a monthly recurring payment. These options include channel memberships, Super Chat, and Super Stickers.
Channel memberships allow creators to offer different levels of membership to their fans, with access to badges, emojis, live chats, videos, and more. Super Chat and Super Stickers enable fans to pay to have their messages highlighted and displayed in chat streams during live streams, fostering deeper engagement and interaction.
According to YouTube, fan funding has seen a 10% rise in revenue-earning channels in India, indicating the growing demand and willingness of the fans to support their favorite creators.
Branded content partnerships for smoother campaigns
Another avenue for earning money on YouTube is through branded content partnerships, where creators collaborate with brands to promote their products and services in their videos. YouTube has launched BrandConnect, a platform that helps creators and advertisers find each other, execute campaigns, and measure their impact.
BrandConnect is now available for eligible creators and advertisers in India, facilitating smoother and more effective branded content campaigns. BrandConnect also provides insights and analytics on the reach, engagement, and sentiment of the campaigns, helping both parties optimize their performance and return on investment.
YouTube Premium revenue for ad-free viewing
YouTube Premium is a subscription service that offers ad-free and offline viewing, background play, and access to YouTube Music and YouTube Originals. Creators can earn a portion of a YouTube Premium subscriber’s fee when they watch their content, regardless of whether the content is monetized with ads or not.
YouTube Premium revenue is based on how much time subscribers spend watching the creator’s content compared to other content on YouTube. This means that creators can earn more from YouTube Premium subscribers who watch more of their content.
YouTube Shorts Fund for short-form video creators
YouTube Shorts is a new feature that allows creators to make and share short-form videos of up to 60 seconds. YouTube has announced a $100 million fund to reward creators for their dedication and creativity in making original Shorts that delight the YouTube community.
The YouTube Shorts Fund will distribute the money to thousands of eligible creators each month from 2021 to 2022, based on the performance and engagement of their Shorts. The fund is open to anyone who creates original Shorts, regardless of whether they are in the YouTube Partner Program or not.
![gain Rise in Gold Rate in India After Falling Rs 21,200/24K; Will Gold Price Today Jump or Drop on 28 March? By Harshika Yadav Published: Saturday, March 28, 2026, 6:55 [IST] preference Add as a preferred source on Google Gold rates in India witnessed a modest recovery on March 27, 2026, after a sharp fall in the previous session, indicating a cautious stabilisation in the bullion market. The yellow metal had dropped by Rs 212 per gram (or Rs 21,200 per 100 grams) of 24 Karat (24K) earlier, but managed to regain some ground. Gold Price Updates as US-Iran Tensions Ease; Pakistan, Turkiye & Egypt Step Up Mediation Efforts The rise in yellow metal follows easing geopolitical concerns after US President Donald Trump signalled a delay in potential military action against Iran's energy infrastructure by 10 days, pushing the deadline to April 6. This development, along with ongoing diplomatic efforts, has helped support safe-haven demand. gold Rate Today Further adding to market sentiment, Pakistan's Foreign Minister Ishaq Dar confirmed that Islamabad is acting as an intermediary between the United States and Iran, relaying messages as part of efforts to de-escalate tensions. Countries like Türkiye and Egypt are also reportedly supporting the mediation process, offering some relief to global financial markets. Gold Rate in India: Check Latest 22K, 24K & 18K Gold Prices Per Gram 24 Karat Gold Rate Today in India In the 24 Karat segment, at the time of writing, the rate for 1 gram stood at Rs 14,471, rising by Rs 16 from Rs 14,455. For 8 grams, the price increased to Rs 1,15,768, up by Rs 128. The rate for 10 grams climbed to Rs 1,44,710, reflecting a gain of Rs 160, while 100 grams of 24 Karat gold were priced at Rs 14,47,100, marking an increase of Rs 1,600. 22 Karat Gold Rate Today in India The price of one gram of 22K stood at Rs 13,265, gaining Rs 15 from the previous session. For 8 grams, the rate rose to Rs 1,06,120, registering an increase of Rs 120. The cost of 10 grams advanced to Rs 1,32,650, up by Rs 150, while 100 grams were priced at Rs 13,26,500, reflecting a gain of Rs 1,500. 18 Karat Gold Rate Today in India The rate for one gram of 18K stood at Rs 10,853, up by Rs 12. For 8 grams, the price moved up to Rs 86,824, marking a gain of Rs 96. The rate for 10 grams climbed to Rs 1,08,530, increasing by Rs 120, while 100 grams were valued at Rs 10,85,300, reflecting an uptick of Rs 1,200. Latest MCX Gold Price In the domestic futures market, gold on the Multi Commodity Exchange (MCX) held firm above the Rs 1,44,500 level as per latest trading record, supported largely by the weakness in the Indian rupee, which continues to cushion local prices despite global volatility. Latest Spot Gold Rate The rebound in domestic gold rates comes alongside a recovery in international markets, where gold moved above the $4,400 per ounce mark. What Lies Ahead for Gold Prices? Check Gold Rate Prediction Jateen Trivedi, VP - Research Analyst (Commodity and Currency), LKP Securities, said, "Gold remained slightly positive, trading above $4,425 with highs near $4,475, supported by initial optimism around US-Iran talks. However, the sharp rise in crude continues to signal underlying market stress and inflation risks." From a technical perspective, he explained, "Technically, support is seen near Rs 1,42,000, while resistance is placed around Rs 1,46,500. Overall, gold is expected to remain volatile with limited upside unless clarity emerges on inflation and geopolitics."](https://keralanews247.com/wp-content/uploads/2026/03/rupee-and-dollar-scaled-120x86.png)
