Google has announced its plans to join hands with India’s banking, financial services and insurance (BFSI) sector to fuel the country’s financial digital journey. The tech giant made the announcement at its annual flagship event, Google for India, on October 19, 2023.
Google’s initiatives for India
Google has launched several initiatives for India, ranging from AI integration, SME solutions, online safety, local collaborations, and more. Some of the key highlights are:
- Google will manufacture Pixel smartphones in India, strengthening its commitment to bringing the best hardware and software capabilities to the Indian market.
- Google will apply generative AI to its products, such as Search, Maps, and Photos, to make them more helpful and relevant for Indian users. For example, Search will soon help users explore places and things to do nearby, access information of over 100 government schemes, and bring images and videos into AI-powered overviews.
- Google Pay will collaborate with banks and NBFCs to create products that address the credit gap in India. These products will be underwritten by regulator-authorized financial institutions and made available to users through the Google Pay platform.
- Google has launched DigiKavach, a programme to combat online financial fraud in India. DigiKavach will study the modus operandi of scammers, develop and implement countermeasures, and share insights with experts and partners to create a safer digital ecosystem for all.
- Google has partnered with the Fintech Association for Consumer Empowerment (FACE) to combat predatory digital lending apps on the Play Store in India. FACE will support Google with market intelligence to inform detection and enable swift action against personal loan apps that are non-compliant with the Play Store’s policies.
Google’s impact on India’s BFSI sector
Google’s partnership with India’s BFSI sector is expected to have a positive impact on the country’s digital economy and financial inclusion. According to a recent report by Google and McKinsey, the integration of AI with digital solutions can unlock access to the entire spectrum of BFSI products for over 700 million internet users in India. The report also estimates that AI can generate an additional $500 billion of value for the Indian economy by 2025.
Google’s Country Head and Vice President for India, Sanjay Gupta, said that Google is committed to partnering with India’s success in a new digital paradigm. He said that Google will leverage its global expertise and local insights to create products and solutions that are tailored for the needs and aspirations of every Indian.
![gain Rise in Gold Rate in India After Falling Rs 21,200/24K; Will Gold Price Today Jump or Drop on 28 March? By Harshika Yadav Published: Saturday, March 28, 2026, 6:55 [IST] preference Add as a preferred source on Google Gold rates in India witnessed a modest recovery on March 27, 2026, after a sharp fall in the previous session, indicating a cautious stabilisation in the bullion market. The yellow metal had dropped by Rs 212 per gram (or Rs 21,200 per 100 grams) of 24 Karat (24K) earlier, but managed to regain some ground. Gold Price Updates as US-Iran Tensions Ease; Pakistan, Turkiye & Egypt Step Up Mediation Efforts The rise in yellow metal follows easing geopolitical concerns after US President Donald Trump signalled a delay in potential military action against Iran's energy infrastructure by 10 days, pushing the deadline to April 6. This development, along with ongoing diplomatic efforts, has helped support safe-haven demand. gold Rate Today Further adding to market sentiment, Pakistan's Foreign Minister Ishaq Dar confirmed that Islamabad is acting as an intermediary between the United States and Iran, relaying messages as part of efforts to de-escalate tensions. Countries like Türkiye and Egypt are also reportedly supporting the mediation process, offering some relief to global financial markets. Gold Rate in India: Check Latest 22K, 24K & 18K Gold Prices Per Gram 24 Karat Gold Rate Today in India In the 24 Karat segment, at the time of writing, the rate for 1 gram stood at Rs 14,471, rising by Rs 16 from Rs 14,455. For 8 grams, the price increased to Rs 1,15,768, up by Rs 128. The rate for 10 grams climbed to Rs 1,44,710, reflecting a gain of Rs 160, while 100 grams of 24 Karat gold were priced at Rs 14,47,100, marking an increase of Rs 1,600. 22 Karat Gold Rate Today in India The price of one gram of 22K stood at Rs 13,265, gaining Rs 15 from the previous session. For 8 grams, the rate rose to Rs 1,06,120, registering an increase of Rs 120. The cost of 10 grams advanced to Rs 1,32,650, up by Rs 150, while 100 grams were priced at Rs 13,26,500, reflecting a gain of Rs 1,500. 18 Karat Gold Rate Today in India The rate for one gram of 18K stood at Rs 10,853, up by Rs 12. For 8 grams, the price moved up to Rs 86,824, marking a gain of Rs 96. The rate for 10 grams climbed to Rs 1,08,530, increasing by Rs 120, while 100 grams were valued at Rs 10,85,300, reflecting an uptick of Rs 1,200. Latest MCX Gold Price In the domestic futures market, gold on the Multi Commodity Exchange (MCX) held firm above the Rs 1,44,500 level as per latest trading record, supported largely by the weakness in the Indian rupee, which continues to cushion local prices despite global volatility. Latest Spot Gold Rate The rebound in domestic gold rates comes alongside a recovery in international markets, where gold moved above the $4,400 per ounce mark. What Lies Ahead for Gold Prices? Check Gold Rate Prediction Jateen Trivedi, VP - Research Analyst (Commodity and Currency), LKP Securities, said, "Gold remained slightly positive, trading above $4,425 with highs near $4,475, supported by initial optimism around US-Iran talks. However, the sharp rise in crude continues to signal underlying market stress and inflation risks." From a technical perspective, he explained, "Technically, support is seen near Rs 1,42,000, while resistance is placed around Rs 1,46,500. Overall, gold is expected to remain volatile with limited upside unless clarity emerges on inflation and geopolitics."](https://keralanews247.com/wp-content/uploads/2026/03/rupee-and-dollar-scaled-120x86.png)
