CRED, the Bengaluru-based fintech darling, has secured $72 million in fresh funding, but there’s a twist—its valuation has taken a 45% haircut since 2022. The Series G round, led by Lathe Investment, a subsidiary of Singapore’s GIC, now pegs the company at $3.5 billion.

That’s down from the heady $6.4 billion it claimed not too long ago. But with new services rolling out and revenue climbing sharply, founder Kunal Shah is clearly betting the future is still bright—even if the numbers look different now.

Who’s Still Betting on CRED?

The round wasn’t just about GIC. Other believers stepped in, too—Sofina Ventures, RTP Global, and QED Innovation Labs, a fund launched by Shah himself, all took part.

It’s a tight circle. These investors aren’t exactly tourists. They’re seasoned backers, many with deep roots in the fintech space. Their continued interest sends a message: the dip in valuation doesn’t mean faith in CRED is fading.

Shah’s move to back his own venture through QED Innovation Labs adds a layer of intrigue. Is it conviction, a strategic flex—or both?

Pivoting Beyond Credit Cards

Once known primarily for gamifying credit card bill payments, CRED has spent the past year reshaping itself into a full-blown personal finance platform.

Services like CRED Money and CRED Garage were added quietly but deliberately. One helps users manage everyday finances, the other focuses on vehicle-related services. Then there’s CRED Travel, a booking feature that feels more like a lifestyle layer than a financial service.

The company even rolled out a new wallet. It lets users preload funds for seamless merchant payments—a step that nudges it closer to everyday usage. That’s no small shift.

CRED now supports the RBI’s digital currency pilot via an e-rupee wallet.
New tools like CRED Garage and CRED Travel expand beyond core fintech.

And yes, the wallet move brings CRED closer to India’s growing UPI-first, app-heavy ecosystem. It’s a crowded field—but one that’s clearly on Shah’s radar.

CRED cash+: Borrow Without Selling Your Mutual Funds

This one’s new and different. In early 2024, CRED unveiled “CRED cash+,” a credit facility that lets users borrow against mutual funds—without having to sell them.

Instead of forcing users to redeem their investments, CRED lets them pledge their active mutual fund units as collateral and borrow directly through the app.

According to Akshay Aedula, who leads product and growth, the move is all about letting people access liquidity while still earning market returns. Sounds great in theory—and early feedback seems to back that up.

Here’s a quick look at what sets it apart:

Feature	CRED cash+ Offering
Collateral	Active mutual fund investments
Redemption	Not required
Target Users	Existing CRED members with mutual fund holdings
Purpose	Quick liquidity without disrupting long-term gains

It’s a product tailored to India’s urban investor class—digitally native, wealth-conscious, and always on the hunt for flexibility. They don’t want to liquidate. They want options.

Revenues Climb, Losses Shrink: FY24 Snapshot

While valuations may have dipped, CRED’s financial performance has shown clear signs of growth. For FY24, the company clocked in ₹2,473 crore in revenue—a 66% bump from the previous year.

More importantly, it trimmed its operating loss. Last year, CRED was bleeding ₹1,024 crore. This year, the red ink dropped to ₹609 crore. It’s still burning cash, yes—but it’s burning less.

That might just be enough to make investors feel a little more patient, a little more bullish. Especially in a market where fintechs are still figuring out how to monetize without losing their soul—or their shirt.

CRED’s current financial snapshot looks like this:

FY24 Revenue: ₹2,473 crore (up 66% YoY)
FY24 Operating Loss: ₹609 crore (vs. ₹1,024 crore in FY23)
Focus: Consumer loans (unsecured + secured against mutual funds)

Shah has always claimed he’s playing the long game. And while some unicorns are struggling to justify sky-high valuations, CRED seems more intent on building something sticky, maybe even sustainable.

A Valuation Dip, But Not a Red Flag?

There’s no doubt the drop in valuation—from $6.4 billion to $3.5 billion—is going to raise eyebrows. It’s a steep fall. But context matters.

Global fintech valuations have been in freefall for over a year now. Public comps like PayPal, Affirm, and Block have also seen corrections. The days of pandemic-fueled fundraising frenzies are long gone.

So maybe this isn’t a crisis, but a recalibration.

And let’s not forget—this is still a $3.5 billion company with one of India’s most loyal digital customer bases. CRED didn’t get here on sizzle alone. It got here by building a product that people genuinely like to use.

There’s room to criticize, sure. But there’s also room to acknowledge that Shah’s vision seems to be slowly, steadily taking shape. He’s not just building a payments app. He’s building an ecosystem.