Netflix Weighs Hosting Peacock and Fox One in Its App

Netflix has discussed putting Peacock and Fox One inside its own app, with no deal close and two very different models on the table. The talks would keep viewers inside Netflix while NBCUniversal and Fox Corporation rent space on a home screen they do not own.

YouTube already sells both of those apps, and it will include ad-supported Peacock Premium with YouTube Premium in early 2027. Netflix would be walking into a store that is already staffed.

Netflix Has Opened Talks With Two Rivals

Executives have talked with NBCUniversal, which runs Peacock, and with Fox Corporation, which runs Fox One, about bringing those services into the Netflix interface. Nothing is signed. The company has not said which structure it prefers, or whether U.S. members would pay extra.

The timing is not a content emergency. Netflix last disclosed that it crossed 325 million paid memberships in the fourth quarter of 2025, and second-quarter 2026 revenue was $12.56 billion, up 13 percent. Co-CEO Ted Sarandos told analysts on July 16 that Netflix is “primarily builders, not buyers,” after a year of merger noise. A hub deal is cheaper than buying a studio, and it still keeps people in the app.

Co-CEO Greg Peters has already described the France test as a way to give members more without Netflix funding every hour. On that same July call he said a global membership base can help other services find bigger audiences, and that TF1 is a new model for doing it.

WHAT WE KNOW

• The talks: Netflix has discussed hosting Peacock and Fox One inside its app, and no agreement is close.
• The choice: One path sells those subscriptions through Netflix. The other folds partner shows into Netflix rows.
• The live test: French members have watched TF1 live channels and on-demand titles inside Netflix since June 19, 2026, at no extra charge.
• The door Peters left open: He called early member use “very promising” and said Netflix will consider more deals that work for members, partners, and the company.

WHAT IS UNCONFIRMED

• The U.S. structure: Netflix has not said whether Peacock or Fox One would be a checkout tile or a mixed-in catalog.
• The bill: It is not clear if American members would pay more, or if ads would stay with the partners as they did in France.
• The clock: There is no public timetable, and football season starts next week without a Netflix storefront for either app.

That last gap is the whole fight. The scarce asset is not another drama. It is the hours a household spends on one screen, and the bill attached to that screen.

Two Models Sit on the Table

Amazon already runs the first model. Prime Video sells other streamers, keeps billing in one place, and plays those catalogs inside its app. YouTube is building the second. From early 2027, eligible U.S. YouTube Premium members get ad-supported Peacock without opening a separate storefront.

France is a third version. TF1’s channels sit inside Netflix, and the cost is wrapped into the plan members already pay. That is easy to copy for a free-to-air broadcaster. It is harder to copy for Fox One at $19.99 a month or for Peacock’s paid tiers.

HOW THE THREE VERSIONS SPLIT THE BILL

A storefront costs Netflix a cut of someone else’s subscription and some control of the customer. A fold-in costs more identity. If Sunday Night Football starts playing in a Netflix row, the app stops looking like a closed catalog and starts looking like a cable guide with better art.

Peters has not picked. He has only said additional deals have to serve members, the partner, and Netflix at the same time. That sentence fits both models, which is why the talks can run for months without a tile appearing on the home screen.

France Already Runs Five Live Channels on Netflix

The only working prototype is not in the United States. On June 17, 2025, Netflix and TF1 Group said French members would get TF1 channels and on-demand TF1+ shows inside Netflix, as part of the plan they already pay for, without leaving the service. The hookup went live on June 19, 2026, a year later.

THE YEAR THAT PUT LINEAR TV INSIDE NETFLIX

1. June 17, 2025: Netflix and TF1 Group announce a first-of-its-kind carriage deal for France.
2. June 19, 2026: Five live channels and TF1+ on-demand titles appear inside Netflix for French members, at no extra fee.
3. July 16, 2026: Peters tells analysts the early member response is “very promising” and that similar deals are on the table.
4. August 24, 2026: Netflix’s talks with Peacock and Fox One become public, with no U.S. deal attached.

The five channels are TF1, TMC, TFX, TF1 Séries Films, and the news channel LCI. Members can watch soaps such as Demain nous appartient, unscripted shows such as Koh-Lanta and The Voice, and live sports that TF1 already owns. At launch the feed was limited to television sets, in HD rather than 4K, with mobile and web still to come.

This is a first-of-its-kind partnership that plays to our strengths of giving audiences the best entertainment alongside the best discovery experience. By teaming up with France’s leading broadcaster we will provide French consumers with even more reasons to come to Netflix every day and to stay with us for all their entertainment.

Greg Peters, co-CEO of Netflix, announcing the TF1 deal

TF1 Group CEO Rodolphe Belmer said the alliance would open new reach for advertisers on a platform that sits beside TF1+. Programming and ads stayed under TF1’s control. Netflix supplied the discovery layer, including Continue Watching, My List, and Top 10 rows. Peters later said the technical work was the easy part, and that the real job was making TF1 easy to find so members would actually watch it.

TF1 Group, at the time of the announcement, put its broadcast reach at 58 million monthly viewers and TF1+ at 35 million users. That is a national broadcaster climbing into a streamer, not a U.S. pay app asking Netflix to collect $19.99. The product lesson still travels. Live linear TV can sit inside Netflix without Netflix owning the channel.

YouTube Already Sells Peacock and Fox One

If Netflix wants to be a store, it is late. On June 1, 2026, YouTube put FOX One and Peacock on Primetime Channels, the same in-app shop that already carries NFL Sunday Ticket, HBO Max, and Paramount+. Fox One went live that day. Peacock’s Premium Plus tier, at $16.99 a month with limited ads, followed on June 29.

Justin Connolly, YouTube’s vice president for global media and sports, framed Primetime Channels as a way to stop people jumping from app to app. The shop listed 45-plus channels. Fox One was priced at $19.99 a month, with local and national FOX channels, news, sports, and series such as MasterChef. Peacock’s pitch on the same page was NFL, NBA, MLB, Bravo, Law & Order: SVU, and Universal films.

Then YouTube went further. On July 27, Mary Ellen Coe, YouTube’s chief business officer, said eligible U.S. Premium members would get Peacock Premium with YouTube Premium, including NFL, NBA, Saturday Night Live, Love Island USA, and Law & Order: SVU, inside the YouTube app. Google said the Premium fee stays $15.99 a month. Peacock Premium on its own is $10.99 with ads. The bundle starts in early 2027.

WHERE THOSE TWO APPS ALREADY CHECK OUT

• YouTube: Fox One and Peacock Premium Plus sell as add-ons now, and Peacock Premium rides along with YouTube Premium from early 2027.
• Amazon: Prime Video already sells Peacock and a long list of other streamers, including to people with no Prime membership.
• Roku: Fox One joined Premium Subscriptions on May 26, 2026, in time for the World Cup, beside more than 75 other services.
• The apps themselves: Both companies still take sign-ups on their own sites, which is the path that keeps the customer relationship.

Netflix does not need those shops to exist in order to add a tile. It needs a reason for NBCUniversal and Fox to give it a cut when YouTube is about to hand Peacock to millions of Premium members as a perk. The leverage Netflix can offer is a membership base those two apps cannot match, and a recommendation engine that already decides what a household watches next.

Why Fox One and Peacock Need the Door

Fox One is just over a year old. Fox Corporation launched it on August 21, 2025, as a way to reach households that no longer pay for cable. The help pages list local FOX stations, FOX News, FOX Sports, FOX Weather, FS1, FS2, FOX Business, FOX Deportes, and Big Ten Network, live and on demand, on FOX One’s $19.99 monthly plan, or $199.99 a year.

That price bought every English-language U.S. match of the 2026 World Cup, all 104 of them, from June 11 through July 19. The tournament is over. The next stress test is football. FOX One now sells an ESPN bundle at $39.99 a month, $9.99 less than the $49.98 it would cost to pay for both separately, and new NFL Sundays start on September 9.

Peacock is older and larger. Comcast has put the service at about 48 million paid subscribers and said it is profitable, while it prepares to split NBCUniversal from the broadband company. Peacock spent years avoiding third-party shops. This year it showed up on YouTube, Prime Video, and Roku. A Netflix door would be the biggest remaining screen.

WHAT THE SPORTS APPS COST ON THEIR OWN

Those prices explain the talks better than any slogan about choice. Fox One cannot be the only FOX app in a market where Sunday afternoon games still sit on broadcast and FS1. Peacock cannot be the only NBC app in a market where Sunday night football, the NBA, and The Office still pull people out of Netflix. Both companies need someone else’s home screen. Netflix needs those sports hours because its own live slate is still a small slice of what members watch.

The Add-On Tax Amazon Already Collects

Industry tallies show subscriptions bought through third-party hubs have risen about 60 percent over the past three years, and that nearly one third of new streaming sign-ups now go through shops such as Prime Video and Roku. Amazon, as of June, was selling about 49 million subscriptions to other services through Prime Video. That is a bill-collector business sitting on top of a video app.

Roku is in the same trade, and it has been loud about it. The company’s Roku’s storefront for extra streaming apps is one reason Netflix is even having this conversation. If the living-room operating system sells Peacock, Fox One, Max, and Paramount+, Netflix is just another icon on someone else’s grid.

THE STOREFRONT MATH NETFLIX WANTS

• Netflix scale: 325 million paid memberships as of late 2025, the largest paid streaming base to offer a partner.
• Hub habit: About one third of new sign-ups already happen through an intermediary, up 60 percent in three years.
• Amazon’s lead: About 49 million add-on subscriptions ran through Prime Video as of June.
• YouTube’s perk: Peacock Premium becomes a YouTube Premium extra in early 2027, at the current $15.99 fee.

A Netflix storefront would not erase those shops. It would ask NBCUniversal and Fox to split the same customer a fourth way. Some households would still start on Roku. Some would still take the YouTube Premium perk and never open Peacock’s own app. Netflix’s pitch is that its members already pay, already search, and already stay, so a partner should want that traffic even after giving YouTube a bundle.

Viewers who left cable keep asking for the old grid back, one bill and a row of channels, because the current stack feels like a worse version of the bundle they cut. A Netflix hub would look like an answer to that complaint. It would also recreate the complaint inside a single app, with partner ads, partner blackouts, and a checkout that is no longer Netflix’s own catalog.

Four Apps for One Football Weekend

Football season starts on September 9. A household that wants Sunday afternoon FOX games, Sunday night on NBC, Monday night, and the handful of NFL windows Netflix already carries still needs Fox One, Peacock, an ESPN product, and Netflix. YouTube will soon collapse two of those into Premium. Amazon already sells several of them in one cart. Netflix is talking.

The France feed shows the company can put live channels on its home row and keep the partner in charge of ads. The U.S. talks show it wants that trick for two sports-heavy apps that already sit on YouTube. Until a deal is signed, the remote still does the bundling, one icon at a time.